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Road Safety Week asks each of us to ‘Slow Down and Drive So Others Survive!’

Road Safety Week asks each of us to ‘Slow Down and Drive So Others Survive!’

This year’s Yellow Ribbon National Road Safety Week theme is ‘Slow Down and Drive So Others Survive’.  

“Last year 1300 Australians were killed and over 35,000 seriously injured. We all have a shared responsibility to look after each other,” said Peter Frazer, President of Safer Australian Roads and Highways (SARAH).  

“With speeding a leading cause of crashes we ask drivers to slow down and look after those on the road ahead.”  

Armidale Regional Council’s Chief Executive Officer Peter Dennis said that Council is pleased to support the 2017 Yellow Ribbon National Road Safety Week.  

While Road Safety Week is concerned with all vulnerable road users, a primary focus is on those who work on our roads… those who assist and those who protect.  

“A key message of Road Safety Week is that it is everyone’s responsibility to look after those who share the road and we have a special duty to protect vulnerable road users from harm. People in our community, including Council staff, work on or adjacent to our roads,” said Mr Dennis.  

“If you pass close to them at high speed, for them it’s like teetering on a cliff edge. If you hit them at just 60 km/h its the equivalent to falling from a four storey building. At 100km/h it’s the same as falling from a 12 storey building. When you approach them, please slow down and give them a wide berth.”  

Road Safety Week is not only about raising awareness, it is also about generating commitment.  

SARAH is asking the community to show its support by displaying a yellow ribbon on a part of a vehicle that does not block the driver’s vision, such as a car aerial or bumper bar. Australians can show their support for road safety by signing the 2017 Road Safety Pledge at: http://www.sarahgroup.org/pledge  

“Road safety is not just about protecting you. It’s about committing to protect everyone who is vulnerable,” Mr Dennis said.


“Drive as if your family is on the road ahead. Drive So Others Survive!”

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