1. Home
Council unleashes new regional brand

Council unleashes new regional brand

A new brand strategy that will help reinvigorate local government in the Armidale region has been adopted by Armidale Regional Council Administrator Dr Ian Tiley at an Extraordinary Council Meeting held today Friday 17 March, 2017 in the Armidale Mall.

Consultants Kent Woodcock Creative Solutions were engaged by Council in October 2016 to develop a new brand architecture across Council’s local government area, Guyra and Armidale destinations and tourism. Through targeted stakeholder engagement held in Armidale and Guyra, valuable insights were gathered to provide a snapshot into the essence of what the Armidale Region represents and the aspirations of the community.

Administrator Dr Ian Tiley said the new brand, which will be progressively rolled out over the next few months, is modern, youthful, energetic and aspirational. This brand tells the story of connectedness and unification within the communities of our Council area.

“As a new council created from the merger of the former Armidale Dumaresq and Guyra Councils, the development of a new brand was a requirement of the merger,” said Dr Tiley.

“Today is a landmark occasion in the evolution of the new Armidale Regional Council as it transforms to a stronger, more progressive, high performing Council and as it sets about unleashing the opportunities.”

The new, contemporary brand will provide a great platform for a powerful marketing program to attract more visitors and businesses to our unique region. It is about building pride in the community and pride in our special region.

Unleash the opportunities says unbridled connectivity, incredible potential, unparalleled lifestyle, impressive major projects, and change.

Armidale Regional Council’s Group Leader – Organisation Services, Lindsay Woodland said the new brand and positioning will create a vibrant and dynamic image to stimulate economic activity.

“The new brand will provide a marketing platform required to attract investment, create new businesses and grow tourism,” said Mr Woodland.

“It will help us to achieve our ambition to be progressive, responsive and a leading regional council that we can all be proud of.”

Today’s launch marks the beginning of a comprehensive brand implementation process across Council’s assets and services including fleet, buildings, place-maker signage and communications channels.

“From today you will start to see the new brand rolled-out,” said Lindsay Woodland.

“Our website has a new look, some vehicles have new signwriting, council email signatures have been updated, Armidale and Guyra offices have new signage and our customer service team have new uniforms. It is a big job that could take upwards of six months or more.”

Latest stories

News

pin graphic website council elections
Local Government Elections
Council elections will be held on 9 September 2017
Malpas dam
Why our region needs enhanced water security
Water security and sustainable growth for the Guyra region is a high priority for Armidale Regional Council.
Central Park 1
Armidale’s Central Park on track for heritage listing thanks to $180,000 grant
Armidale Regional Council and the NSW Government approved a $180,399 grant for upgrade works at Armidale's Central Park, that will enable Armidale Regional Council to seek NSW State Heritage Listing for the historic public space.
Landfill optimised
New landfill takes shape
Armidale Regional Council’s $13 million new regional landfill is taking shape with contractors Ertech progressing to schedule, and on budget for completion of major earthworks on the project.
Agrivator at Newling Oval crop
Community to benefit from shared Council equipment
A new soil aerator purchased by Armidale Regional Council will be used to better maintain the region’s sporting fields. At the same time, the purchase will generate economic efficiencies as Council works with others to share equipment.
Garage Sale Trail Young_household_sale sml
Garage Sale Trail returns to Armidale Region
Do you have a store room full of things that ‘might come in handy’ one day but are instead taking up much-needed space? Those things might just come in handy for someone else!
Airport Car Park works IMG_1732
Preliminary airport car park construction works
Armidale Regional Council is commencing preliminary airport construction work to improve airport parking infrastructure.
Better graphic for EHQ long for website
Council seeks community input on possible large scale infrastructure projects
Armidale Regional Council is seeking input to establish a community ‘wish list’ of large scale local infrastructure projects.
recycling
Crate system delivers solid recycling outcomes
A report aired on ABC TV’s Four Corners program on Monday evening has raised a number of concerns about the waste management industry, in particular the amount of recycling actually being reprocessed into new products and how much is ending up in landfill, either legally or illegally.
Morris St opening optimised
Morris Street named in memory of Sarah Morris
Armidale Regional Council hosted an informal ceremony for the community as it unveiled street signs at the newly named Morris Street – named in memory of Aboriginal Elder Sarah Morris.
alcohol free zone
Alcohol free zones to continue
Armidale Regional Council has resolved to continue the current Alcohol Free Zones within Armidale for a period of four years in accordance with Part 4 of Chapter 16 of the Local Government Act 1993.