1. Home
Council unleashes new regional brand

Council unleashes new regional brand

A new brand strategy that will help reinvigorate local government in the Armidale region has been adopted by Armidale Regional Council Administrator Dr Ian Tiley at an Extraordinary Council Meeting held today Friday 17 March, 2017 in the Armidale Mall.

Consultants Kent Woodcock Creative Solutions were engaged by Council in October 2016 to develop a new brand architecture across Council’s local government area, Guyra and Armidale destinations and tourism. Through targeted stakeholder engagement held in Armidale and Guyra, valuable insights were gathered to provide a snapshot into the essence of what the Armidale Region represents and the aspirations of the community.

Administrator Dr Ian Tiley said the new brand, which will be progressively rolled out over the next few months, is modern, youthful, energetic and aspirational. This brand tells the story of connectedness and unification within the communities of our Council area.

“As a new council created from the merger of the former Armidale Dumaresq and Guyra Councils, the development of a new brand was a requirement of the merger,” said Dr Tiley.

“Today is a landmark occasion in the evolution of the new Armidale Regional Council as it transforms to a stronger, more progressive, high performing Council and as it sets about unleashing the opportunities.”

The new, contemporary brand will provide a great platform for a powerful marketing program to attract more visitors and businesses to our unique region. It is about building pride in the community and pride in our special region.

Unleash the opportunities says unbridled connectivity, incredible potential, unparalleled lifestyle, impressive major projects, and change.

Armidale Regional Council’s Group Leader – Organisation Services, Lindsay Woodland said the new brand and positioning will create a vibrant and dynamic image to stimulate economic activity.

“The new brand will provide a marketing platform required to attract investment, create new businesses and grow tourism,” said Mr Woodland.

“It will help us to achieve our ambition to be progressive, responsive and a leading regional council that we can all be proud of.”

Today’s launch marks the beginning of a comprehensive brand implementation process across Council’s assets and services including fleet, buildings, place-maker signage and communications channels.

“From today you will start to see the new brand rolled-out,” said Lindsay Woodland.

“Our website has a new look, some vehicles have new signwriting, council email signatures have been updated, Armidale and Guyra offices have new signage and our customer service team have new uniforms. It is a big job that could take upwards of six months or more.”

Latest stories

News

NIRW excellence awards james sml
NIRW wins Local Government NSW 2016-2017 Excellence in the Environment Awards
Recognising outstanding achievements by local government in managing and protecting the environment.
Aust Day 2018 nominations promo photo
Council calls for Australia Day Award nominations
Armidale Regional Council is seeking nominations for the 2018 Australia Day awards.
IMG_7399 - classic car AF16 parade
The Classic and Specialist Car Club Hosts the Great Eastland Hub Rally
The Classic and Specialist Car Club Of Northern New South Wales (Armidale) are hosting The Great Eastland hub Rally for 2017 from Friday 20th to Monday 23rd October and will welcome around one hundred and fifty rally entrants .
Armidale knitters at work1
Library supports knitters as they create blankets to share love and warmth
The Armidale knitting group meets every Monday and Friday morning at the Armidale War Memorial Library morning between 10 and 12 - for good companionship and for a good cause.
Grandparents Day 2017
Armidale Regional Council celebrates 2017 NSW Grandparents Day
Local grandparents, seniors and families are encouraged to connect across the generations this NSW Grandparents Day.
Flying fox image
Flying Foxes
A number of small colonies of flying foxes have flown into Armidale in search of food.
Garage Sale Trail IMG_2191 sml
Keen to clear your clutter? Register for the national Garage Sale Trail
Maximise your chances to clear clutter by joining an estimated 350,000+ households, community groups, charities, local businesses and schools across the country registering to be a part of the national Garage Sale Trail 2017.
Kempsey Road_dust
Council advises road users to take care on Kempsey Road
Armidale Regional Council advises that road users traveling on some sections of the Kempsey Road should take care and drive to conditions.
Greg Lawrence
Economic Development Officer available for consultation in Guyra
Armidale Regional Council is encouraging the community to share their ideas for economic development in the region by making time to meet with Greg Lawrence, Council’s Service Leader - Economic Development and Marketing.
Bea Roberts 2 sml
Guyra Preschool childcare worker in national rugby competition
Guyra Preschool’s Bea Roberts is currently dividing her time between her employment at the preschool and competing in the inaugural Aon National Sevens University Series 2017.