1. Home
Council unleashes new regional brand

Council unleashes new regional brand

A new brand strategy that will help reinvigorate local government in the Armidale region has been adopted by Armidale Regional Council Administrator Dr Ian Tiley at an Extraordinary Council Meeting held today Friday 17 March, 2017 in the Armidale Mall.

Consultants Kent Woodcock Creative Solutions were engaged by Council in October 2016 to develop a new brand architecture across Council’s local government area, Guyra and Armidale destinations and tourism. Through targeted stakeholder engagement held in Armidale and Guyra, valuable insights were gathered to provide a snapshot into the essence of what the Armidale Region represents and the aspirations of the community.

Administrator Dr Ian Tiley said the new brand, which will be progressively rolled out over the next few months, is modern, youthful, energetic and aspirational. This brand tells the story of connectedness and unification within the communities of our Council area.

“As a new council created from the merger of the former Armidale Dumaresq and Guyra Councils, the development of a new brand was a requirement of the merger,” said Dr Tiley.

“Today is a landmark occasion in the evolution of the new Armidale Regional Council as it transforms to a stronger, more progressive, high performing Council and as it sets about unleashing the opportunities.”

The new, contemporary brand will provide a great platform for a powerful marketing program to attract more visitors and businesses to our unique region. It is about building pride in the community and pride in our special region.

Unleash the opportunities says unbridled connectivity, incredible potential, unparalleled lifestyle, impressive major projects, and change.

Armidale Regional Council’s Group Leader – Organisation Services, Lindsay Woodland said the new brand and positioning will create a vibrant and dynamic image to stimulate economic activity.

“The new brand will provide a marketing platform required to attract investment, create new businesses and grow tourism,” said Mr Woodland.

“It will help us to achieve our ambition to be progressive, responsive and a leading regional council that we can all be proud of.”

Today’s launch marks the beginning of a comprehensive brand implementation process across Council’s assets and services including fleet, buildings, place-maker signage and communications channels.

“From today you will start to see the new brand rolled-out,” said Lindsay Woodland.

“Our website has a new look, some vehicles have new signwriting, council email signatures have been updated, Armidale and Guyra offices have new signage and our customer service team have new uniforms. It is a big job that could take upwards of six months or more.”

Latest stories

News

Tingha township
Tingha community poll on boundary amendment
Armidale Regional Council will next month conduct a final round of community consultation about the proposal to transfer Tingha and surrounding properties into the Inverell local government area. All residents and owners of property in the affected area will be surveyed, before the proposal is considered by the new Armidale council
Rusden Street CAB IMG_8513 OPTIMISED
Year of consolidation ahead for Council
Council’s strategic documents that outline the projects, programs and initiatives Council will deliver over the next three years, including how Council will achieve this financially and with what resources, are now on Public Exhibition until 18 June 2018.
Waste 2018 conference - James speak wide
Armidale’s strong message at waste conference
The head of Council’s waste management, James Turnell, has flown the flag for local government at a major conference about the waste and recycling issues confronting the nation.
slab pour
Major step for new Guyra SES headquarters
A new home for the Guyra State Emergency Service moved a step closer this week, as contractors finished laying a concrete base for a bigger headquarters.
Sophie school visit
Sophie brings rhyme and reason for kids
Bookings are now open for poetry writing workshops for kids being held at the Armidale and Guyra libraries in June and July, inspiring young people to write, illustrate and decorate their own poems. Award-winning local author Sophie Masson will hold the workshops, using her new poetry book, A Boat of Stars, to inspire children aged 6 to 12.
Council Meeting IMG_2169
The 23 May Ordinary Council Meeting is now live
The video live stream is now streaming through Council's Youtube channel
2018 award winners
Homework service a study in great volunteering
A homework assistance service for people from non-English speaking backgrounds has received a top award at yesterday’s 2018 New England Volunteer Awards.
Rusden Street CAB IMG_8513 OPTIMISED
Property auction a last resort for unpaid rates
Council will put almost 60 properties up for auction on Friday 14 September 2018 to recover unpaid rates.
water tap
Water mains flushing complete in Guyra
Flushing of water mains concluded last week in Guyra in conjunction with the installation of new valves in south Guyra to improve operational flexibility.
Mayor addresses Kolora opening
Big community celebration at Kolora opening
A full house has celebrated yesterday’s official opening of the new Kolora Aged Care facility in Guyra.